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This is certainly a great day for the TAG Heuer watch lovers. Why? Well, TAG Heuer has announced it will launch 53 new models worldwide TAG Heuer watches, in addition to the 200 TAG Heuer watch models already in existence!
The new Tag Heuer watches will be launched worldwide with a focus on India as the company fights for the chance to dominate 10% of the domestic market of luxury watches in the very near future.
TAG Heuer is really pushing to ensure that the brand is not affected by the crisis as well as other luxury watches brands. They have already closed 10 shops who were not quite measure up and will be opening two new stores and exclusive in 2009. In India alone, the company has 70 stores and 6 stores in 25 cities of India.
Launch of new TAG Heuer watches seems to be the best strategy for the brand, each launch last year na company grew According to Jean-Christophe, CEO of TAG Heuer:
We will be releasing about 53 watches from around the world, including India. We will continue to innovate our products and maintain a growth rate of two-digit
India is an important strategic market for us. We were having a growth rate of 20% but last year doubled to 40%. So consistency is something that we want in India
We had closed 10 stores and found that there was successful and did not meet the requirement. We wanted a proper planning and felt the place was not good. But that in turn opens two new stores this year exclusive boutique
We can not wait to see the new watches and will cover all cases, check each and every move here.
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